
I’m sorry.
I’m sorry, I’m sorry, I’m sorry.
That’s how I’d like to start. It’s for everyone that I pissed off, everyone that felt confused, interested but unsure how to help. It was a complete mess and I was stuck in it.
It started off in September 2007 when I chose to take a Think Tank 3 class with Bruce Hinds with just under 10 people in the class. Hey guys, I’m still on the project! It sure was fun diving into a neighbourhood that we didn’t know anything about. Our class project was to propose some ideas for what the Bloorcourt Village BIA could do with their money to improve the area.
Questions: What’s a BIA? What’s in the area? What kind of people live there? What kind of cultures are there? What groups, schools, parks, community centres and festivals are there? That took a few months of research. Walking around. Taking pictures, talking about proposing a Town Hall, something to do in Christie Pits, festivals, storefronts…lots of talking, that’s what ThinkTank classes are, really. Ideas are great! But the class ended and we thought that our pitch to the BIA about taking an empty storefront and transforming its use would be a great way to go about designing for the neighbourhood.
Nothing happend after our proposal. No one gave up a storefront, the BIA didn’t get back to us, the City didn’t find anything for us and we were stuck complaining about how nothing was happening.
BIG was happening then. They were meeting at Bloor CI to plan their festival for June 2008. We met them in Novemberish I believe. Long story short, our idea for having a festival cooincided with their festival planning. I fell in love with all this neighbourhood stuff, and all became history after that.
I was brought onboard to help BIG out and ended up being the designer for the chaotic, grassroots, community organized, inaugural event that shook Bloor Street like never before in history. I took an Independent Study after the class ended in December and for the 3 months after I took on the mission to get a storefront. I knew I had to move to the area, I was living with my parents in Thornhill and in April 2008 I moved out, lived with 2 roommates off of Craigslist in a house just next to Dufferin Mall.
I managed to talk my way through. This person to the next, Sara Diamond (OCAD preseident) gave me $3000 and I had the key in my had with Rafael Gomez (ThinkTankToronto), Keith Rushton and Bruce Hinds behind it all with me. Robert Markovits liked the whole OCAD name, liked the vision, asked for 1/4 of the rent monthly and off were were to prove something. We approached it institutionally — part of the reason why it didn’t work, caused me stress and ate up my insides. Well, I let it do that to me, and I was hard on myself.
The collaboration with ThinkTankToronto saved me from dying obviously. Ralph gave me a research position to go around with a survey to research Toronto’s BIAs. That let me feed myself and pay my rent, plus some money from the BIG team, I was doing fine on the surviving and just needed to get something to start happening with the space.
Let me tell you how much an empty space can drag you down. It opens the door to so many possibilities that will come at you like maggots and circulate around your head and never leave you. I felt like I was opening up a shop, with no money, no management, no clear idea and no team. I didn’t know what the hell to do, so I picked one day in June and called it “Everything Local” and off I went.
People started coming, friends started helping, neighbours offered support. It was crazy. It was beautiful. It was intense, it was livid, raw, dirty and full of sweat and tears. The event happened and I had a breakdown. PRESSURE!!! ART is IT! Make it an art space — make it an art gallery — use it for all kinds of things — i can help! tell me what to do — what do you need? — lets use it for film screenings — artist studio — i can do fundraising — i can organize a show etc. etc.
My answer to all: “Thank you so much, yeah, awesome ideas!”
What the hell am I doing? Pick something! Okay, so we picked a graffiti mural removal case, just next door, same property owner as my space, Robert. That became the next event and I took a lot of shit from the City and OCAD for standing up against the removal of a piece that had no right to be removed. It was so political. It got in the Toronto SUN front cover. We did a neighbourhood graffiti walk, had a discussion and connected to all sorts of people in the city supporting legal graffiti art. It was a milestone of TheStoreFront project.
But I still had to deal with: “What does this space do? When are you open? How can i get involved?”
I’m thinking to myself, “I have no fucking clue what I’m getting myself into and it’s driving me insane. I love it and hate it at the same time and I can’t stop going.”
So I kept saying “yes” to everything that came to me. My whole “yes we can” approach was long before I knew Obama was running as president. My “yes” approach was deadly and I schooled myself with it. It taught me more than I could have ever imagined and I’m thankful for every single person that hopped on the plane in this journey. It proved to me that without others, and without collaboration with others and help from others you can never be successful at anything you do. You must speak people’s language, bow to them, work for them, care for them, put yourself aside, and they will do the same. It’s not about money, it’s about sweat and heart. People see through you and if you don’t come from pain, they know you’re not real.
I knew I was the reason why people were coming to me. I wanted to run away though. I didn’t want to be the person. I didn’t want to deal with all the pressure, the expectations, the voices, the suggestions, the emails….but I did. So I had to choose a side of me and I chose “leader”. With my leader side, I attracted “chance” and lots of cool people became my friend. NEVER EVER EVER would I have met these people in an institution, in a workplace, in one field. I realized that the school of life and community is everything that matters. It’s a language of humanity and nothing will make you realize until you throw yourself at it and deal with chaos. Dealing with chaos is how you find your true “self”.
You think I knew what I was doing when I was running around trying to find a storefront? I had no plan, no management, no money, no bodies…I had absolutely nothing but my gut. And when I got there, I figured it out, or “it” figured itself out because it was being shared.
Now ofcourse, I ran into a lot of criticism, confusions, battles and realized the toughest thing to do in life is how to manage “help”. How do you organize people? How do you allow people to do what they do best and support you while they do it? How do you find an organic structure in an inorganic space. How do you deal with politics? How do you know who is your boss?
For 8 months I hustled and talked my way into streams of money to pay the rent. I was certainly not being paid for all my sweat, but then again without Rafael’s support on the back-end, nothing would have happened.
I got an article in the Globe & Mail on Nov. 22. It was really well written. The reporter was amazing and she followed me around and listened to the chaos with me.
A lot of shit went down in 2008.
On Dec. 2, I held a meeting that jumped to my mind (discussions, people, photos). Got lots of people that I had made connections with in one room and let them take leadership in coming up with ideas on how to maintain this concept. As soon as I did that event, I realized, wow, people care so much and coming together is magic. It’s amazing how much people care about bringing an idea to life. They all got to see eachother and the energy in the room was incredible.
A spark went off and I realized it wasn’t about maintaining that space. It wasn’t about fitting rennovations, shared studio space, organizing events, music fundraisers, projects, ideas for the streetscape, parks, cultures, families, students and entertainment in 957 Bloor West. It was about DESIGNING A SYSTEM that allows for all this to happen. It’s about people connecting with eachother and working together. It’s about business improvement by having people take ownership of place. The BIA is the root to connecting with cities and neighbourhoods need better communication systems to be able to engage in spaces!
It took me 2.5 years of thinking about what the hell to do with the Internet with a design thesis project that popped in my head in 2006, to all come back together in a new form but exactly what I wanted to do in the first place.
So that led me to MEconomist.com and 957 right now is empty. I’m sorry, but 8 months of standing there and taking charge was hard enough and brutal enough for me to deal with, and I hope there are no grudges held against me for not programming more things out of that space. But beleive me I tried to make it sustainable, and I’m sure it can be anything from a gallery, to a multi-use office space, to a cafe, a music venue or any other creative hub. I just cannot do it and I never wanted to worry about something like that. It’s all about MONEY. And getting money to run a space means business. My business is online, cheap and will do all these things that we think is great because it will be a SYSTEM that will aim to do that.
We need to design SYSTEMS. We need INFRASTRUCTURE and we need LEADERSHIP. Most of all, we need patience and a big vision!
2009, I’m coming. I’m almost dead but really I’ve never felt so close to being ALIVE. Get out of school and school yourself everyone. Life is chaos and if you can’t suck it up and live through it, you will be your own worst enemy. People care and you care about people. Just make something that you think will work and see if it does! It’s one big experiment and can make a BIG BANG if you get it right!
WITH LOVE
TO ALL OF YOU WHO BELIEVE!
Stay young, stay passionate and go through pain. It’s the best schooling.
Filed under: activism, city, community, education, experience, life

